How to build brand awareness on Pinterest

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It's 2023, and after almost two whirlwind decades, it's safe to say that social media has taken over the online world and has taken over society in its entirety. From young to old. From schoolchildren to businesspeople. Social media has impacted how we communicate, shop, and interact with brands on a daily basis.

Almost every business is aware of the importance of social media. However, many times “social media” only includes the “big three”: Facebook, Twitter, and Instagram. However, as the internet landscape changes, it’s important to change your social media strategy with it . Pinterest is an important tool to add to your social media strategy for several reasons.

With over 450 million active users and a steady 37% annual growth rate, Pinterest offers incredible opportunities for business growth by introducing your brand to potential new customers, increasing traffic to your website, and highlighting products to drive sales.

Pinterest is different from other platforms like Instagram and Facebook in that it’s more of a visual search engine —a place where people come to find ideas, inspiration, and information as they prepare to make a purchase. Pinterest users are similarly unique, responding well to ads and spending twice as much on shopping compared to non-Pinterest users.

Pinterest with over 450 million active users

Pinterest is a small percentage in Slovenia, but it's still worth looking into, especially if you want to expand into foreign markets . In this blog, we'll shed light on why Pinterest is a valuable social channel for increasing customer acquisition and retention, and brand awareness.

What is Pinterest?
Pinterest is a visual discovery social media platform that allows users to discover, save, and curate ideas and inspiration in the form of virtual “pins.” It serves as a digital bulletin board where individuals can curate and share content from a variety of categories, such as fashion, home decor, recipes, travel, and more.

Users can create custom boards and “pin” images or videos from the web or within the platform. With an intuitive interface and powerful search capabilities, Pinterest is a popular hub for finding inspiration and discovering new trends. With an emphasis on visual content, Pinterest provides users with a unique place to explore and collect ideas, making it a valuable resource for individuals, businesses, and marketers alike.

Benefits of Pinterest for Business
1. Increasing brand awareness
People who use Pinterest are there to discover new ideas and products, so they are incredibly receptive to messages from businesses, which can lead to strong and meaningful relationships with their target audience.
In fact, 80% of weekly users discover a new brand or product on Pinterest, and users are 55% more likely to purchase a brand or product after viewing a video or board on Pinterest, compared to other platforms .

The Pins we create also have a long lifespan, unlike other social media platforms . These Pins stay on the “board” forever and are searchable, continuously generating engagement and increasing brand awareness. Consumers also trust what kazakhstan telegram data other users save and are 66% more likely to give new brands a chance and make a purchase based on someone else’s Pins. If your Pins are actively saved, sales will follow. By incorporating Pinterest into your overall marketing strategy, you create countless new opportunities for people to discover and learn more about your brand.

Average lifespan of a social media post

2. More website traffic
As a visual search engine, Pinterest not only helps people discover new content, it also increases traffic to your website. In fact, Pinterest drives more traffic than any other social media platform. 85% of weekly users have made a purchase based on Pins they saw from brands, which is a testament to the quality of the traffic.

Additionally, Rich Pins automatically sync information like price, description, and availability from your website and appear in the “Shop” tab in search results. So Rich Pins are a great way to add more links to your website, increase traffic, and convert.

3. Improving reach
According to Pinterest, 97% of the most relevant searches on Pinterest are non-branded, meaning people are using the visual search engine as a discovery tool . And when they find something, 98% of people try it out. Users not only pin things they like, they also consume them, which means there’s a huge opportunity to drive sales and conversions if you can get your products and services to your target audience.

4. Advertising
First off, a disclaimer : Promoted Pins are currently only available in certain countries.

One of the benefits of a Pinterest business account is the ability to run targeted ads and Promoted Pins.

Pinterest users are 3x more likely to click on a Pin to learn more about a product or service than on any other social media platform.