by cdfisher » Fri Jul 29, 2005 7:56 pm
You know, I should have covered the basics first. This is sage advice to anyone about starting a dealership. Don’t take any offense to this criteria. I am qualified to comment because I started a dealership with 3 other partners last year. You can become a dealer using your own money, but you should be Scotsman-like in your approach (deep pockets with short arms). Another way is to use OPM (Other Peoples Money) and leverage your own cash. Either way, you will need a squeaky clean credit history and if your going OPM most certainly a business plan that shows projected cash flow, inventory and assets.
Banks and other lending institutions haven’t a clue how to interpret your business plan. They want you to show you have your homework done, then they will look at your numbers. Having a well prepared plan that covers every aspect of the business is essential to getting an audience with the lenders board. This is especially key if you have never been in REAL business before. REAL business is one that you have risked and gained (or lost) tangible assets in an endeavor that is TAXABLE. Don’t walk in with your under-the-table garage business and expect it to count.
You usually deal with a VP of something or other. Almost everyone in a bank is a VP, or clerical or a teller. So don’t let that VP title fool you. The job of the VP is to filter the bad candidates and present the good ones. If you can make it to the board with the VP’s blessing, then you still have to pass muster on the plan.
The decision is always based on one criterion. CAN YOU PAY THE MONEY BACK? Your business plan says so, but as I said, they really don’t understand it, even if they read it. They then look to your collateral. House, cars, stocks, retirement, they love liquid retirement packages. Those are like lip-smackin’ good! Well, now everything checks out. You are the solid business type and they lean back and say to you: “Yes we can apply for an SBA loan at this time”. Of course, you won’t hear this until at least your 10th bank, but you got great game. Also, in the beginning, deal with one bank. You can submit to three or four, but you’ll run yourself ragged with all the junk each one wants from you. Stick with one or two, and after those have turned you down, get all the data together and submit to many banks at once.
SBA is not an option unless your credit is perfect and your own cash is at least 30% of what you’re asking for. Assets are about liquidity. If they are tools and machinery, its worth pennies on the dollar, and the bank doesn’t want them back. SBA will normally guarantee 75-85% of the loan. That’s why you have to have the cash to have skin in the game, otherwise, SBA may turn you down. You have to get the bank first though. Otherwise, SBA will run you through all kinds of hoops just being bureaucratic. They will offer you seminars and all kinds of things to insure your presentation to the bank is perfect. If you need this, do it. But you’re better off getting some books and studying what you need to do, then just do it. Trying never gets anything done, doing it does.
If you have a timetable for getting this done, double it, then add three months for good measure. The bank people are the worst for time off, meetings, training and seminars they have to attend and every other thing except dealing with your schedule. You can show it to them, plead with them, but never, never threaten them about going somewhere else because they are taking too long. Just quietly go somewhere else. They weren’t interested anyway, eventually, you will find a bank that takes you seriously. Getting into business is about persistence. If you can’t last the time it takes to get funding, then you should probably consider doing something else. Now this is important: DO NOT SPEND YOUR MONEY UNTIL YOU HAVE THE NOD FROM THE BANK THAT EVERYTHING IS GOING TO GO THROUGH. Finally, you will get the call. The money is there and it’s time to move. Your new life has begun. Embrace it and get busy.