42 essential digital marketing metrics for a successful busi

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Tracking the right metrics in digital marketing is crucial, as it allows us to effectively track performance and optimize strategies . I present 42 fundamental metrics that are essential for achieving success in digital business and briefly explain for each one whether it is better to have it high or low.


SEO KPIs: The Key to Better Search Engine Visibility
Organic traffic : The number of visitors who come to your website through search engines. The higher the number, the better.
Keyword Position: The position of a website in search engines for specific keywords. The lower it is (i.e. closer to the first position), the better.
CTR (Click-Through-Rate) : The percentage of users who click on your link in search results. The higher the better.
Bounce Rate: The percentage of visitors who leave a page without interacting. The lower the better.*
Pages per visit: The average number of pages a visitor views in a single visit. The higher the number, the better.
Page Load Time: The time it takes for a page to load. Faster pages tend to rank better in search engines. The lower the better.
Dwell Time: The amount of time a visitor spends on your website after clicking from a search engine and before returning to the search engine. The higher the better.

*There are cases where certain subpages have a high bounce rate and this does not mean anything bad. An example of this could be, for example, a subpage of a local lunch provider where they publish daily menus.

Email Marketing KPIs: Measuring the Performance of Your Emails
Open Rate: The percentage of emails opened compared to the number sent. The higher the number, the better.
Click-Through Rate: The percentage of recipients who click on a link in an email. The higher the better.
Conversion Rate: The proportion of recipients who take iceland telegram data a targeted action (e.g., make a purchase). The higher the better.
Bounce Rate: The percentage of emails that were not delivered. The lower the better.
Unsubscribe Rate: The percentage of recipients who unsubscribe from your emails. The lower the better.
Email List Growth Rate: The percentage growth rate of your email list. The higher the better.
Email Forwarding Rate: The percentage of recipients who forwarded your email. The higher the better.

Paid Advertising KPIs: Value for Every Cent Invested
Impressions: How many times your ad was shown. The higher the number, the better.
Click-Through Rate: The percentage of people who click on your ad. The higher the better.
Cost Per Click: The cost of each click on your ad. The lower the better.
Conversion Rate: The proportion of clicks that lead to a conversion (e.g. a purchase). The higher the better.
Return on Ad Spend (ROAS): Return on advertising investment. The higher the better.
Cost Per Acquisition (CPA): The average cost of acquiring a customer through paid advertising. The lower the better.
Ad Relevance Score: A score that shows how relevant your ad is to your target audience. The higher the score, the better.
Google Analytics KPIs: Understanding Your Website Visitors
Sessions: The number of interactions a visitor has on your website in a given time period. The higher the number, the better.
Users: The number of unique visitors to your website. The higher the number, the better.
Pageviews: The total number of page views on your website. The higher the number, the better.
Pages / Session: The average number of pages a visitor visits in one session. The higher the number, the better.
Average Session Duration: The average time a visitor spends on your website. The higher the better.
Exit Rate: The percentage of visitors who leave your website after viewing a specific page. The lower the better.
New vs. Returning Visitors: The proportion of new visitors compared to returning visitors. Ideally, you should have a balanced proportion of both.
Social Media: Performance metrics for your social media presence
Followers: The number of people who follow your profile on social networks. The higher the number, the better.
Engagement Rate: The percentage of followers who are actively engaged (likes, comments, shares). The higher the better.
Click-Through Rate: The percentage of followers who click on your post or link. The higher the better.
Conversion Rate: The percentage of followers who complete a targeted action (e.g. purchase, newsletter sign-up). Higher is better.
Return on Ad Spend: The return on investment in social advertising. The higher the better.
Audience Growth Rate: The rate at which your audience on social media is growing. The higher the better.
Social Share of Voice (SSoV): Your share of total mentions of your brand on social media compared to your competition. The higher the better.
Lead Generation KPIs: increasing the quality and quantity of leads
Total Leads: The total number of leads acquired over a given period of time. Higher is better.
Lead Conversion Rate: The percentage of visitors who become leads by filling out a form, signing up for a newsletter, downloading an e-book, or taking any other action that signals interest. The higher the better.
Cost per Lead: The average cost a company spends to acquire one potential customer. The lower the better.
Lead to Close Ratio: The percentage of leads that eventually convert into customers. The higher the better.
Time to Conversion: The average time it takes for a lead to convert into a customer. The lower the better.
Sources of Leads: Distribution of leads by source (organized traffic, paid ads, social media, etc.). The more diverse and balanced the better.
Lead Scoring: A score that determines how “hot” or “qualified” a lead is. A lead with a higher score is more likely to make a purchase. The higher the score, the better.
Understanding and tracking the right KPIs is essential to the success of any digital marketing effort. Each of these KPIs provides valuable insights that can help you better understand how effective your strategies are, where there are opportunities for improvement , and how to best focus your resources to achieve your goals.

If you want to improve these (or other) digital marketing KPIs, you can contact us . Our team of experts is ready to help you develop and implement digital marketing strategies that will improve your KPIs and help your business grow.