Expanding digital horizons together: looking back and into t

[mostakimvip05]

Digital marketing is constantly evolving rapidly, and for marketers, marketers and anyone who wants to get a piece of the pie in the digital world, it is essential to stay up to date with the latest tools and strategies. In the first half of the year, we organized extremely successful live workshops and the inOrbit conference (the seventh!). Let's take this moment to reminisce and look ahead.

Google Analytics 4: The New Age of Analytics
We kicked off the live workshops with a comprehensive overview of Google Analytics 4 in February. Designed for more accurate data and improved tracking, GA4 is a game-changer in the world of digital analytics, albeit one that certainly pushed us out of our comfort zones. Analytics wizards Robert Petković and Boštjan Hozjan delved into the nuances of GA4, covering topics such as:

CDJ (Customer Decision Journey)
STDC framework
GA4 general terminology
Data Privacy
overview of GA4 reports and comparison with GA3
Google Data Studio examples
New GA4 interface and setting up GA4 Property.

Participants left the workshop with an understanding of how to harness the power of GA4 to make data-driven decisions to improve and achieve their marketing and sales strategies. The response was overwhelming, so we repeated the workshop in the same format in May, when we also tackled ChatGPT. In October, we are tackling GA4 in a completely hands-on way with an interactive workshop on using the tool.

ChatGPT: a revolution in content and digital marketing?
The May workshop was dedicated to exploring ChatGPT, a cutting-edge language finland telegram data model that is changing the way companies communicate with their customers. The workshop was led by the exceptional Andreja Fegeš and Lee Manning. We covered topics such as:

ChatGPT disadvantages: examples of bad practice, controversies
Prompt engineering: how to create good prompts (questions) and tricks
use in digital marketing in various fields
Improving Content and SEO for Branding: How to Use ChatGPT to Create Text That Reflects Your Brand, Message, and Character
The extremely positive response has encouraged us to upgrade and personalize the ChatGPT workshop. We will meet again in October, this time for a smaller and more practical workshop , where you will work with Andreja within ChatGPT.

March was the time for inOrbit
In March, we organized the seventh edition of the inOrbit conference and it was incredible. Portorož welcomed us with open arms and the inOrbit community enjoyed lectures by over 30 internationally renowned speakers (by the way, the best rated and most popular were Richard Shotton , Itay Talgam and Gill Andrews ), four practical workshops and a truly epic party that lasted late into the night. You can read more about the conference highlights on the inOrbit website , and below are a few words from one of the participants and speakers, Anja Rus from Pro Plus, which will definitely convince you to visit next year.


May for the partnership of inOrbitX with Unlock Rab
At the end of May, we launched the inOrbitX format for the first time: a partnership in co-organizing an event, in this case the Rab Web Conference, which this year was renamed Unlock Rab. inOrbit provided the digital marketing stage with our most brilliant speaking names, the Unlock Rab team provided the developer (full stack) stage. Beautiful location and great content, worth the drive to the island!